Interim Head of E-Commerce reporting jointly to the MD and CEO. Responsible for approx. £5m digital marketing budget and setting and delivering the digital strategy through a difficult transitional takeover period for the business.
Revised forecasts and strategy to close gaps in current performance, refocused digital teams in SEO, Email, PPC and Social to be more commercially aligned.
Added focus to the e-commerce teams around conversion rate and launched a conversion rate optimisation program.