Andrew Banks
Interim E-Commerce and Digital Marketing Manager

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Over 14 Years E-Commerce and Digital Experience

A strategic e-commerce manager and digital marketer, with over fourteen years hands on experience in e-commerce, digital marketing and online project delivery.

Now working directly with clients in multiple sectors in either interim, contract or consultancy roles to help them flourish in digital channels.

Prior to this, the past six years have been spent running digital marketing agencies with a large portfolio of clients across various sectors – holding full responsibility for results from all projects and campaigns to my clients.

Ideally working at a strategic level, I am equally as capable at setting the strategy or implementing and delivering existing strategies across all digital channels.

Vast experience working at board and management level or equally with technical and delivery teams on the detail.

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Andy was a leader in the development of the UK based online casino. The team was building a unique and innovative new site, which required a lot of fresh and independent thinking in order to make it come to life. Andy was the architect behind building the innovative site, which was accomplished with a lot of quick and innovative thinking. I continue to work with Andy as this business continues to evolve. I would be thrilled to work with Andy again in the future on any large scale project where an innovative thinker was needed to tackle unique challenges.

Expertise

A wealth of experience setting and delivering digital strategies for major UK and international businesses, covering the following areas of digital and online

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E-Commerce

Proven track record in planning and managing e-commerce strategies and site builds for high conversion. Also many years experience in project managing complex e-commerce projects and EPOS integrations on the Magento platform.

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Digital Strategy

Having delivered successful digital strategies for some of the UK’s biggest brands, across a variety of highly competitive sectors. Proven history of creating and implementing strategies that deliver results.

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Google and Web Analytics

Many years experience in using and implementing Google Analytics, well beyond typical usage scenarios, to drive business insight and improvement. Google Analytics Individual Qualified for the past five years.

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Conversion Optimisation

Managing the customer’s journey to ensure the best possible commercial outcome for your business. Experienced in Google Website Optimiser, Google Analytics and other tools.

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Search Engine Optimisation

Working in some of the most competitive online markets – gaming and financial services – devising and overseeing SEO strategies as part of the wider marketing and digital strategy.

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Pay Per Click

Strategic and hands-on knowledge of planning, building and refining PPC campaigns with budgets ranging from hundreds of pounds up to hundreds of thousands of pounds.

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Email Marketing

Experienced in planning, implementing and improving ad-hoc email distributions through to complex ongoing eCRM campaigns across various platforms for clients across gaming, retail and financial services.

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Website Planning

Engagement and conversion focussed website planning – based on your brand, objectives, expertise and most importantly your expected commercial outcomes.

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Responsive Design

From planning, through to project delivery – extensive experience of managing responsive and mobile projects and a thorough understanding of the technological challenges (and opportunities) they can bring.

Clients

Businesses I've worked with in setting and delivering their e-commerce and online strategy

Genting

Genting



Desktop and Mobile Casino
ASDA

ASDA



Website and User Journey Planning
Fish Insurance

Fish Insurance



Digital Strategy, SEO, PPC and Conversion
Stanley Bet

Stanley Bet



Strategy, Site and User Journey Planning
Chase Templeton

Chase Templeton



Private Medical Insurance
Arctic Products

Arctic Products



Digital Strategy, Planning and Conversion
Horizon Platforms

Horizon Platforms



Search Engine Optimisation and Conversion Strategy
Logan Lifestyle

Logan Lifestyle



Digital Strategy, Planning and Social
Reactiv Media

Reactiv Media



SEO Planning and Training

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Availability

I am currently available for contracts in the Leeds, Manchester or West Yorkshire area with a minimum term of three months. If you would like to discuss your requirements and find out where I can help, please feel free to drop me a line.